Benefits to your business.
Shopping on Google begins with Merchant Center.
Merchant Center is a tool that helps you upload your store, brand and product data and make it available to Google Shopping and other Google services. To advertise your products on Google, you’ll need a Merchant Center account.
Attract more potential buyers.
Reach consumers while they are actively shopping on Google, YouTube and across the web.
Control how your products appear online.
Keep your product information updated, so your customers find the relevant, current items they’re looking for.
Here’s how to get started.
- Verify and claim your URL.
- Upload your product data.
- Create a Shopping campaign in Ads.
Sign up online
Need help with setup, general product info, or troubleshooting? Watch how to or get answers here.
More solutions to build your retail business
Got stuck? It’s okay, there’s plenty of help.
Do it yourself
Reach out to the Google Shopping community or browse our support pages to get answers.
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