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@ThinkwithGoogle

Google’s take on fresh marketing and a look at what’s next. Consider this your digital cheat sheet.

New York, NY
Joined March 2011

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  1. On mobile, every second matters. Enter your site’s URL into our Test My Site tool to see how long it takes to load:

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  2. Marketers don’t have to choose between emotion and data, says . Instead, we should bring them together to tell stronger stories.

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  3. Build your mobile strategy around the reasons why people search before visiting a store: Information, inspiration, and help.

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  4. Your customers are multi-device and multichannel — which means your brand should be, too. Hear more from top marketers.

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  5. Meet Jill. Like many shoppers today, her search for makeup will widen and narrow across hundreds of touch points. Learn more:

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  6. A rebrand is about more than a name change. It’s about listening to the user, reacting to their needs, and creating long-term value.

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  7. Take the lead from top marketers, and make sure your company is constantly looking for ways to apply data-driven insights.

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  8. Use digital tools like surveys, video, and machine learning to understand how your brand is perceived.

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  9. How keeps YouTube viewers interested: Asking the right questions and always looking for new ways to feed their curiosity.

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  10. There's no such thing as "high" or "low" consideration products anymore. For customers today, there's simply consideration.

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  11. When your marketing insights are siloed, you can’t unify your data and get to know your customers.

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  12. ICYMI: Watch our editor-in-chief discuss with ’s Barbara Shipley how brands can better engage 50+ audiences on digital.

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  13. It’s time to stop thinking of machines as rivals and, instead, consider them the ultimate creative partner.

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  14. Holiday retail forecasting doesn’t have to be complicated. Use tools you already have, like historical data, to get started.

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  15. Use intent signals to get a better picture of what people's needs and interests are, rather than relying on demographics.

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  16. Tapping into what’s current is important. But don’t stop there: Use customized creative to send messages that resonate.

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  17. From voice assistance to predicting intent, see what top marketers think will be the next big thing in marketing.

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  18. Retweeted
    Oct 16

    What's everyone looking for? 🔎 Learn how customers really search and more. Check out our new lesson set "Improve Your Customers' Experience by Telling Them What They Want to Know" by .

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  19. Dive into Shopping Insights to understand which products and brands are popular among your categories:

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  20. Educational videos are a powerful tool for driving action as well as brand awareness.

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