Promote your app with Google

Universal App Campaigns help you promote your app across Search, Play, YouTube, Gmail, and the Google Display Network—all from one campaign.

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Why Universal App Campaigns?

Attract valuable users

With machine learning optimization, you can reach users who are likely to install your app and complete in-app actions that matter.

Set up in only 10 minutes

Google helps create your ad using your app's information and the text you provide.

Let us do the work

Based on performance, we’ll refine your ads, bids, and targeting to make sure your budget is being spent efficiently.

Developer success stories

Zyrobotics LLC: making wishes a reality

App developer:

Zyrobotics provides assistive technologies to help children with learning disabilities. They created a dozen mobile apps to offer accessible science, technology, engineering, and math (STEM) education.

Challenge:

“Our biggest challenge for the business was to get the message out that we exist.” - Dr. Ayanna Howard, Founder and CTO, Zyrobotics

Solution:

Universal App Campaigns has helped Zyrobotics introduce their apps and videos, allowing them to experience tremendous business growth. They have also been able to deliver their key message that robots can help learning-disabled children.

Getting started is easy

Step

Write your ad

Type in your ad text and location and see a preview of your ad.

Step

Decide how much to spend

Set your daily budget.

Step

Launch your ad

Tell us what action you want users to take, and Google handles the rest.

Create a Universal App Campaign

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Get help with starting your campaign.

(844) 245-2551*

*Our team of AdWords specialists will work with you at no extra cost when you commit to investing $10/day or more. Please call (844) 245-2551. Phone support operating hours are Mon–Fri, 9 AM–9 PM ET.