Inside AdMob

Keep your Android apps nimble with the Google Mobile Ads Lite SDK

July 7, 2016

Google Mobile Ads Lite SDK “At Holaverse, we pride ourselves on developing highly-optimized, lightweight mobile apps. Users spend less time downloading and more time enjoying the functionality and experiences we've crafted for them. When system resources or data bandwidth is limited, every byte saved is one more byte we can use to create and deliver greater value. The Android Google Mobile Ads Lite SDK allows us to do this, to do more, to effectively monetize our hard work with Google's powerful advertising solutions without adding unnecessary bloat to our apps, and without compromising our apps' user experience." - Xie Feng, CEO, Holaversedeveloper documentationTwitterLinkedInGoogle+Posted by Alan Ni, Associate Product Manager

Mobile Ads Garage: Episode 6 - AdMob with Firebase

July 6, 2016

FirecastsMobile Ads Garage playlistsupport forum.TwitterLinkedInGoogle+

- Andrew Brogdon, Mobile Ads Developer Relations

Introducing AdMob Campaigns, a powerful way to cross promote your apps and manage direct sold campaigns

June 30, 2016

Innovative formats: Use app promotion, image, text, HTML5, Video CTD ads that outperform legacy formats.
Advanced ad serving controls: Set four different goal types and allocate your inventory more efficiently with detailed performance reports such as campaign progress tracking. Run goal forecast to help predict whether your campaigns will meet their goals.
Best in class conversion tracking: Track your cross promotions using the same AdWords conversion tag, which is tightly integrated with third-party conversion trackers. No new tags required.

Going forward, you can manage all of your house ad campaigns and direct sold campaigns from one place. With AdMob, you can focus on building great apps while we do the hard work for you.

For more about AdMob Campaigns, visit our help center, and to stay connected on all things AdMob, follow our Twitter and Google+ pages.

Posted by Sarah Faulkner

Product Manager, AdMob

Game developer Mobirix increases revenue from paying users by 44%

June 24, 2016

The problem

After building a large user base, Mobirix looked at its monetization strategy to generate revenue. It started by working with a game developer to find a way to monetize its popular game, Zombiehive. At first, Mobirix’s game developer didn’t want to incorporate ads, but Mobirix understood that it was common for users to see ads and that mid-core and hard-core players were more likely to make an in-app purchase. As a result, Mobirix took a segmented approach to monetize non-paying and paying users.

The solution

Based on AdMob’s recommendation, Mobirix decided to implement a hybrid monetization model, which used a combination of in-app ads and in-app purchases. With AdMob IAP house ads, AdMob automatically predicts likely spenders based on Google’s proprietary data and models, and shows them IAP ads. This helped Mobirix maximize revenue while improving user experience for its likely to spend? users. For the rest of the users who are unlikely to spend, AdMob serves regular ads to help maximize revenue.

The results

Adding ads to the mix allowed Mobirix to monetize non-paying users without relying solely on revenue from IAP. After implementing the hybrid monetization model of IAP and ads for its app, Zombiehive, Mobirix saw an approximate 15% uplift in the number of paying users and about a 43% increase in average revenue per paying user.

Having seen such impressive results, Mobirix is excited for what the future holds. With approximately 90% of its total ad revenue coming from AdMob, Mobirix plans to design future games based on a hybrid monetization model.

An in-app purchase house ad in Zombiehive

Mobirix’s success storyAdMob websiteTwitterGoogle+

Sonic The Hedgehog Speeds Through 25 Years

June 23, 2016

Sonic the Hedgehogbuzz bombersSonic Dashin-app advertising#AdMobGameStars

Posted by Mike Schipper, Product Marketing, AdMob

Writing the best business report for the AdMob Student App Challenge

June 16, 2016

guidelines

The presentation and layout are easy - just follow the template on the AdMob website, and provide logical and cohesive explanations on each step of your decision-making process.

Give examples along the way. This does not necessarily mean flashy and colorful graphics, but a clear marketing strategy and an examples of your app’s performance will go a long way with the panel.

Don’t worry about having the report translated to English. Submit the business report in the language you are most comfortable with.

It’s important to make sure your business report demonstrates a sound strategy behind the choices made when integrating AdMob into the app.

With your marketing strategy, talk about how you have already marketed your app, and what you’re doing to get the word out about your app and to maximize downloads.

June 28, 2016 by 5:00PM PSTmobile appbusiness report

How Holaverse grew total revenue 10% with AdMob native ads

June 15, 2016

OverviewThe challengeThe solution

Native ad in HolaLauncherThe resultshereour help centerTwitterGoogle+

Inside AdMob

Keep your Android apps nimble with the Google Mobile Ads Lite SDK

Mobile Ads Garage: Episode 6 - AdMob with Firebase

Introducing AdMob Campaigns, a powerful way to cross promote your apps and manage direct sold campaigns

Game developer Mobirix increases revenue from paying users by 44%

Sonic The Hedgehog Speeds Through 25 Years

Writing the best business report for the AdMob Student App Challenge

How Holaverse grew total revenue 10% with AdMob native ads

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